{"id":18516,"date":"2021-11-05T10:34:11","date_gmt":"2021-11-05T08:34:11","guid":{"rendered":"https:\/\/pasiona.com\/how-to-optimize-the-user-experience-to-increase-your-website-traffic\/"},"modified":"2021-11-05T10:34:11","modified_gmt":"2021-11-05T08:34:11","slug":"how-to-optimize-the-user-experience-to-increase-your-website-traffic","status":"publish","type":"post","link":"https:\/\/pasiona.com\/en\/how-to-optimize-the-user-experience-to-increase-your-website-traffic\/","title":{"rendered":"How to optimize the user experience to increase your website traffic"},"content":{"rendered":"

The web<\/strong> user experience<\/strong> greatly determines the traffic, loyalty and satisfaction of each visitor. It is, therefore, a decisive factor in today’s digital marketing<\/em> .<\/p>\n

<\/p>\n

INDEX<\/h2>\n

Defining the web user experience<\/a><\/h3>\n

The pillars of usability<\/a><\/h3>\n

How to improve the user experience on our website<\/a><\/h3>\n

 <\/p>\n

Defining the web user experience<\/h3>\n

User experience (UX) refers to how a person feels when interacting with a digital product or service. How do we get a good user experience? When we focus on designing useful, usable and desirable products. This way we will make the user feel satisfied, happy and delighted and does not want to leave the website.<\/p>\n

This user experience determines a large portion of conversions<\/strong>. Consequently, it is decisive for productivity and customer retention.<\/p>\n

Similarly, the quality of this experience is one of Google’s criteria when determining its search positions. Why do we care so much? Because our SEO or natural positioning depends on it<\/strong>. And, also, to what extent we are accessible and known by potential customers.<\/p>\n

The point is clear: Google wants to provide its users with content of the highest quality and appropriateness<\/strong>. What happens when you verify that the website provided does so and allows them to find what they are after or looking for? Repeat this recommendation again and again to respond to their demands.<\/p>\n

 <\/p>\n

The pillars of usability<\/h3>\n

In practice, web usability encompasses the UX of a site<\/strong>. That is, the ease with which visitors read, navigate and interrelate with the site or application in question.<\/p>\n

It depends, fundamentally, on three major issues:<\/p>\n

Ease of use<\/strong><\/h4>\n

It consists of the effectiveness of the site to provide the product, service or content sought. Two aspects favor it: the reduction of the steps that must be taken and how intuitive the path is.<\/p>\n

Ease of learning<\/strong><\/h4>\n

It is the ability to interact seamlessly with all the features of the site. As users, we soon become familiar with the criteria that govern the web, so we start a progressive self-learning that makes us, each time, more autonomous and competent.<\/p>\n

Flexibility<\/strong><\/h4>\n

It is the versatility of the site, its ability to adapt to the expectations, uses and characteristics of each type of user.<\/p>\n

 <\/p>\n

\"Accessibility<\/p>\n

 <\/p>\n

How to improve the user experience on our website<\/h3>\n

We have already seen the great importance of this concept today. Therefore, we consider it essential to be clear about which specific aspects determine and condition your level of satisfaction.<\/p>\n

Next, we will assess what resources are available to optimize this fundamental section anywhere.<\/p>\n

 <\/p>\n

Structure and navigation<\/strong><\/h4>\n

Immediacy is a rising value, indispensable for today’s people. Everything is instant on the Internet<\/strong>, and our site should provide them with the speed they want.<\/p>\n

Thus, we must offer the fastest, most direct and comfortable way<\/strong> to travel all the pages and the contents of the page. The objective is key: to ensure that they will be able to do it in the shortest possible time and without effort.<\/p>\n

The goal, obviously, is conversion. The itinerary must be checked to ensure its effectiveness. It must be a visual process, intuitive, fast, controlled and motivated at all times.<\/p>\n

Common mistakes to avoid include:<\/p>\n