{"id":19481,"date":"2024-04-16T07:00:35","date_gmt":"2024-04-16T06:00:35","guid":{"rendered":"https:\/\/pasiona.com\/?p=19481"},"modified":"2023-11-30T13:54:13","modified_gmt":"2023-11-30T11:54:13","slug":"beware-of-deepfakes-protect-your-identity-and-avoid-ai-generated-phishing-scams-with-our-tips","status":"publish","type":"post","link":"https:\/\/pasiona.com\/en\/beware-of-deepfakes-protect-your-identity-and-avoid-ai-generated-phishing-scams-with-our-tips\/","title":{"rendered":"Beware of Deepfakes: Protect your identity and avoid AI-generated phishing scams with our tips."},"content":{"rendered":"

Deepfakes<\/em><\/strong> are one of the great threats for companies in the coming years. Why? The advent of Artificial Intelligence in the world has brought great advantages for companies, but at the same time it has increased the threats. Identifying them is the key to preventing them. One of them is the so-called “replicants” or ‘digital twins’ to which we have to pay more and more attention.<\/p>\n

<\/p>\n

What are deepfakes<\/em>?<\/h2>\n

Deepfakes<\/em><\/strong> is a word that we have begun to hear a lot in the business world. This term refers to a type of identity theft<\/strong> that is done using AI. These are videos that are manipulated in a very realistic way in order to change people’s faces and voices to generate a scam<\/strong> or other unlawful activity.<\/p>\n

Such videos are a problem, as a person can be made to “say and do whatever they want” by cibercriminals<\/strong>. In recent times this type of impersonation has become the most widely used. This is due to its ability to generate all kinds of fake advertising campaigns and all kinds of fake news.<\/p>\n

The increase in quality: a drawback<\/h3>\n

The quality<\/strong> could be a problem before for this kind of videos, as it was very difficult to achieve realism. Nowadays, this is no longer a problem for criminals, but for companies. The rise and improvement of AI has made it increasingly easy to produce almost imperceptible impersonation.<\/p>\n

But is this improvement really a problem? The FBI<\/strong> in 2022<\/strong> decided to notify companies, since they saw a significant increase in this technique for remote interviews. We have reached that point, so having a competent and efficient cybersecurity<\/strong> is more important than ever.<\/p>\n

Main threats from deepfakes<\/em><\/h2>\n

These are the main threats<\/strong> of this type of technique to defraud companies.<\/p>\n

Impersonation of senior officials<\/h3>\n

The phishing <\/strong>of senior company officials is one of the biggest threats of this type of scam. With this, they can get all kinds of shares in the company without having to go through any kind of filter.<\/p>\n

This is often used to give orders to employees<\/strong> that pose a risk to the company and a benefit to the cybercriminal. For example, it could be used for a diversion of funds, or to truncate a good deal. It is important that employees are aware of such illegalities, so that they will hesitate if there is an order that does not seem quite normal to them.<\/p>\n

Pornographic deepfakes<\/em> for extortion<\/h3>\n

One of the most common practices for extorting employees<\/strong> is pornographic deepfakes.<\/em><\/strong> It may appear that a certain employee is having sex and has been recorded. What they are trying to achieve in most cases is insider company information<\/strong>. The biggest problem with this is that if the extortion goes on for too long, it can lead to a lot of inconvenience for the company.<\/p>\n

Image appropriation<\/h3>\n

Today, one of the most important things a company has is its brand-value<\/strong>. Having shareholders or customers change the image they have of a company can be an irreparable problem. These types of techniques are used to get visible faces to come out and say things that are not appropriate or correct.<\/p>\n

Prevention of “replicators”<\/h2>\n

The big question for companies is: is there a way to detect these videos<\/strong>? There is no clear method, nor is there a certain science, but there are certain aspects that we can look at to notice impersonation. These are explained below:<\/p>\n