{"id":20034,"date":"2024-07-09T07:00:50","date_gmt":"2024-07-09T05:00:50","guid":{"rendered":"https:\/\/pasiona.com\/?p=20034"},"modified":"2023-11-29T14:49:03","modified_gmt":"2023-11-29T12:49:03","slug":"colour-psychology-how-to-use-colour-to-improve-the-user-experience","status":"publish","type":"post","link":"https:\/\/pasiona.com\/en\/colour-psychology-how-to-use-colour-to-improve-the-user-experience\/","title":{"rendered":"Colour psychology: how to use colour to improve the user experience"},"content":{"rendered":"

The colour psychology<\/strong> is a widely used resource in all kinds of advertising elements. Therefore, we dedicate these lines to show its features and advantages in the design web<\/em>.<\/p>\n

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What is colour psychology?<\/h2>\n

The union of psychology and colour<\/strong> has led to a variety of research into how a colour impacts any potential customer.<\/p>\n

Studies by psychologists suggest that throughout life we make implicit associations between colours and certain personal situations. Its use causes a particular business to be linked to particular sentiments.<\/p>\n

Thus, the choice of the color palette of the logo, the background of the website<\/em> or the typography directly affects the user experience.<\/strong><\/p>\n

How to use colour in user experience design<\/h2>\n

The first step is to undertake a heuristic analysis of the website<\/a> to detect if the usability is the most appropriate. Then it’s time to select the right colour to ensure the best possible UX. Thus, we can implement the user experience design<\/strong> taking into account the aspects of each color. We develop it below.<\/p>\n

The black<\/h3>\n

It is synonymous with luxury, elegance and formality.<\/strong> It is of great help to prevent the website<\/em> from falling into general trends. However, it should be used in combination with other colours and with appropriate contrast to facilitate legibility.<\/p>\n

The white<\/h3>\n

Means purity<\/strong>, although it also needs other colours, such as black, to make the site easier to remember. In this case, areas without content are usually left with a white background, albeit with some shades or decorative elements.<\/p>\n

Violet<\/h3>\n

It is associated with fantasy, creativity and imagination.<\/strong> It catches the customer’s attention and is available in a range from the most intense to the gentlest. It creates a pleasant feeling for the user and gives a more personal touch to the page.<\/p>\n

The orange<\/h3>\n

While it recalls concepts such as creativity, it also evokes homey and cosy images<\/strong>. The use of various shades of intensity allows you to turn any website<\/em> into one that the customer identifies with.<\/p>\n

The green<\/h3>\n

It is common to see something green and relate it to nature or hope.<\/strong> At the same time, it conveys a concern for sustainability and a fresher, younger image.<\/p>\n

The yellow<\/h3>\n

It is one of the warm tones<\/strong> that invite you to have fun, to be optimistic and to be happy. It predominates in call to action buttons and some companies incorporate it as a corporate colour.<\/p>\n

The red<\/h3>\n

It is best suited to express a message of love, strength, courage or warmth.<\/strong> It is predominant in the automotive and leisure sectors, among other niche markets.<\/p>\n

The blue<\/h3>\n

We usually identify it with patience, intelligence, balance and harmony.<\/strong> It is common on the website<\/em>of academic institutions and financial institutions, among other examples.<\/p>\n

How to put colour psychology into practice in UX design?<\/h2>\n

After knowing the meaning of the colours, and the glossary of UX and accessibility<\/a>, it would be worth analysing competitors. It would be enough to take some screenshots and check what colours predominate on your web<\/em>.<\/p>\n

We recommend avoiding the colours they are using to differentiate ourselves from them. In this way, we make the new site break with the prevailing trend and we are remembered with less effort. Subsequently, it would be relevant to bear in mind the 60, 30, 10 rule that applies in graphic design. It is as follows:<\/p>\n