{"id":24825,"date":"2025-06-25T07:00:42","date_gmt":"2025-06-25T06:00:42","guid":{"rendered":"https:\/\/pasiona.com\/?p=24825"},"modified":"2025-07-15T16:06:28","modified_gmt":"2025-07-15T15:06:28","slug":"how-google-visibility-changes-with-ai-mode-and-how-we-apply-it-at-pasiona","status":"publish","type":"post","link":"https:\/\/pasiona.com\/en\/how-google-visibility-changes-with-ai-mode-and-how-we-apply-it-at-pasiona\/","title":{"rendered":"How Google visibility changes with AI Mode (and how we apply it at Pasiona)"},"content":{"rendered":"<p><strong>How does the emergence of generative artificial intelligence affect the way companies gain online visibility?<\/strong> At Pasiona, as a technology consultancy, we have analysed this change in depth to anticipate and adapt. We tell you what Google&#8217; s AI Mode means, why it has a direct impact on SEO strategies and how we are applying it to our services and content.<\/p>\n<h2>What is Google AI Mode?<\/h2>\n<p>From May 2024, Google is incorporating what it calls <strong>&#8220;AI Mode&#8221;<\/strong> into its search engine, an experience that combines generative artificial intelligence with traditional search. When you make a query, Google no longer shows you just links: it generates a contextualised summary with direct answers, comparisons, recommendations and web page citations.<\/p>\n<p><strong>The key difference<\/strong>: this system does not work with traditional positions. Content is selected based on its semantic relevance, how it fits into a chain of reasoning and the intention that Google detects in the user, not just the specific keyword.<\/p>\n<p>As expert <strong>Mike King<\/strong> points out in his article <a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\">How AI Mode Works and How SEO Can Prepare for the Future of Search<\/a> &#8221; <em> you no longer optimise for a specific keyword or a specific page. You optimise for your content to be semantically relevant across dozens of hidden queries and content-competitive within a customcorpus&#8221;<\/em>.<\/p>\n<h2>How does this change SEO as we know it?<\/h2>\n<p>Until now, SEO work has been based on three main pillars:<\/p>\n<ul>\n<li>Optimise entire pages for certain keywords.<\/li>\n<li>Generate external links (link building).<\/li>\n<li>Improve technical metrics (speed, mobile, accessibility&#8230;).<\/li>\n<\/ul>\n<p><strong>AI Mode transforms that dynamic. Now: <\/strong><\/p>\n<ul>\n<li>Google chunks your content into passages or blocks.<\/li>\n<li>Answer rephrased or implicit queries, not just the original one.<\/li>\n<li>It uses per-user reasoning and personalisation algorithms.<\/li>\n<\/ul>\n<p>This means that positioning yourself for a query such as &#8221; <em>AIsolutions for SMEs&#8221;<\/em> no longer depends only on being in the top 3. It now matters that a specific passage on your website explains, for example, <em>how a company applied AI to optimise its inventory<\/em>.<\/p>\n<h2>How we are adapting from Pasiona<\/h2>\n<p>At Pasiona, where one of our flagship services is the <strong>development of generative AI solutions and business assistants<\/strong>, we have been working to anticipate this change and help our clients gain visibility in AI-dominated environments. These are the courses of action we have already implemented:<\/p>\n<h3>1. Modularisation of content at passage level<\/h3>\n<p>We have redesigned our pages and articles so that each block responds independently to a clear intention. For example, in our <a href=\"https:\/\/pasiona.com\/servicios\/soluciones\/chatgpt-business-assistant\/\"><strong>ChatGPT Business Assistant<\/strong><\/a> solution, each section is designed to answer specific questions:<\/p>\n<ul>\n<li>What it is and what it is for.<\/li>\n<li>Main features.<\/li>\n<li>Direct businessbenefits.<\/li>\n<\/ul>\n<p>This increases the likelihood of being cited by AI Mode.<\/p>\n<h3>2. Incorporation of verifiable and comparative data<\/h3>\n<p>AI Mode prioritises passages that contain objective figures, sources and comparisons. We apply it in our article on <a href=\"https:\/\/pasiona.com\/consultoria-estrategica-ia-gestion-expectativas-empresas\/\">how to manage expectations in AI projects<\/a>, and also back it up with studies such as:<\/p>\n<ul>\n<li><strong>McKinsey (2023)<\/strong>: 55% of organisations report having adopted AI in some function, but only 27% attribute more than 5% of its benefits to it, showing a large gap between adoption and value generated.<\/li>\n<li><strong>Deloitte (2022)<\/strong>: AI-leading organisations are 1.7 times more likely to have a comprehensive AI strategy and well-defined goals.<\/li>\n<li><strong>PwC (2021)<\/strong>: 76% of business leaders believe that not harnessing the value of their data is one of the main obstacles in their AI projects.<\/li>\n<li><strong>Deloitte (2023)<\/strong>: 62% of organisations experience delays in AI projects due to inadequate time and resource management.<\/li>\n<li><strong>Gartner (2024)<\/strong>: by 2025, 70% of organisations will have AI credibility problems due to a lack of transparency in their communication.<\/li>\n<li><strong>AI Index Report (Stanford, 2023)<\/strong>: companies that measure the ROI of their AI projects are 58% more likely to successfully scale their initiatives.<\/li>\n<\/ul>\n<p>This approach not only improves the quality of information but also increases our chances of being cited in Google&#8217; s AI responses.<\/p>\n<h3>3. Optimisation for implicit queries and FAQs<\/h3>\n<p>We not only optimise for <em> custom application development<\/em>, but also for sub-queries and FAQs. We apply this in our article on <a href=\"https:\/\/pasiona.com\/gobernanza-inteligencia-artificial-empresa\/\">Governance of Artificial Intelligence in the enterprise, where we include frequently asked questions such as: &#8220;How can we optimise the use of Artificial Intelligence in the enterprise<\/a>?<\/p>\n<ul>\n<li><strong>What does AI governance mean?<\/strong><br \/>\nIt is the set of policies, processes and tools that ensure that AI systems are used ethically, securely and in alignment with corporate objectives.<\/li>\n<li><strong>What regulations affect the use of AI in business?<\/strong><br \/>\nCurrently the GDPR regulates data protection aspects, but the forthcoming European IA Act will establish a specific legal framework.<\/li>\n<li><strong>Can I integrate AigentsManager with my existing agents?<\/strong><br \/>\nYes, AigentsManager is compatible with OpenAI, Gemini, DeepSeek and proprietary systems.<\/li>\n<li><strong>Is it only for large companies?<\/strong><br \/>\nNo, it is designed for any organisation that uses multiple AI agents and seeks strategic alignment and control.<\/li>\n<\/ul>\n<p>These FAQs not only solve explicit queries, but also anticipate related questions that the AI Mode interprets in the search.<\/p>\n<h3>4. Multimodal content creation<\/h3>\n<p>As <strong>Mike King<\/strong> points out, <em>&#8220;in AI Mode, the winners are those who create content ecosystems, not just pages&#8221;<\/em>. That&#8217;s why we are moving our key content into formats:<\/p>\n<ul>\n<li>Infographics.<\/li>\n<li>Carousels on LinkedIn.<\/li>\n<li>Minivideos.<\/li>\n<li>Whitepapers<\/li>\n<li>Checklists<\/li>\n<li>Guides<\/li>\n<\/ul>\n<p>All designed to fragment and combine into generative responses.<\/p>\n<h2>Why does this matter for our customers?<\/h2>\n<p>If companies looking for digital solutions do not find your content cited in these new AI responses, <strong>you lose visibility before the user sees the classic SERP<\/strong>.<\/p>\n<p>According to a <a href=\"https:\/\/elplacerdelseo.com\/un-estudio-de-brightedge-revela-el-impacto-de-las-ai-overviews-de-google\/\"> <strong>BrightEdge<\/strong> study ,<\/a> <em>Google AI Overviews are already appearing in 32% of B2B tech searches<\/em>, profoundly transforming how content is displayed in industries like ours and reducing click-through opportunities in traditional results. The report also highlights that <strong>AI Overviews are largely replacing classic Featured Snippets and shifting visibility to AI-selected snippets.<\/strong><\/p>\n<p>Adapting our strategy not only improves positioning, but also <strong>protects and enhances organic lead generation<\/strong> in solutions or services such as time&amp;materials, generative AI or custom development.<\/p>\n<h2>In a nutshell<\/h2>\n<ul>\n<li>Google changes the rules with its AI Mode.<\/li>\n<li>Classic SEO does not guarantee visibility in this new environment.<\/li>\n<li>At Pasiona we already adapt content, formats and strategy to continue generating opportunities.<\/li>\n<li>The key is to design semantic, verifiable, modular and multimodal content.<\/li>\n<\/ul>\n<p>As <strong>Mike King<\/strong> says: <em>&#8221; Visibility is no longer a ranking. It&#8217;s a semantic match to the user &#8216; s contextual intent and a chain of reasoning&#8221;<\/em>.<\/p>\n<p>And in Pasiona, we are already working on it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pasiona &#8216;s strategy to position itself in Google AI Mode and artificial intelligence search 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