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Marían Malo
UX researcher
Insight, that great unknown for many
09/02/2023
Surely more than once you have heard the word insight in your field of work, since it has become a buzzword in everything related to user experience, product design and marketing strategies.
Quantitative or qualitative research, is that the question?
06/10/2022
As we know, UX research allows us to make a series of decisions that are based on the opinion and observation of users. But, nowadays, there are so many techniques in this field, that things get complicated when you have to choose the most appropriate method for our analysis.