Catalana Occidente Group

Implementation of gesture recognition technology in a Christmas campaign that generated great virality.

Project

Decorate your tree’ Campaign (Christmas 2015)

The client asked us to develop a project taking advantage of Kinect ‘s gesture recognition technology and with the objective of achieving public interaction.

We conducted a pilot test by installing a vinyl in the shape of the Catalana Occidente Group‘s anagram, which served as the basis for the decoration of a virtual Christmas tree in a campaign that ran from December 10 (2015) to January 7 (2016). Users could decorate the tree projected in the shop window with their own body gestures, grabbing and placing the Christmas balls as they pleased thanks to Kinect technology.

Grupo Catalana Occidente is one of the leaders in the Spanish insurance sector and in credit insurance worldwide. In its more than 150 years of history, it has experienced constant growth, thanks to its ability to adapt to changes and remain faithful to its genuine insurance essence.

Description

The installation was carried out at the client’s offices in the center of Barcelona, in the middle of Passeig de Gràcia, and consisted of a vinyl attached to the shop window and a Kinect camera pointing to the street. The vinyl projected an interactive game, developed on the Unity 3D platform, which invited passers-by to decorate a virtual tree with Christmas balls. In addition to the interaction, it allowed sharing on the web, where the resulting tree was uploaded, as well as the option of publishing it on the different social networks. An iPad was raffled off to all participants at the end of the campaign, an experience that the client himself described as “innovative” and “gratifying”.