5 Advantages of performing an A/B test to increase sales of your E-Commerce

The A/B test It is a concept that arises to know the profitability of a business online as well as the Conversion Rate Optimizaton (CRO). As a general rule, the conversion rate of a e-commerce It is usually 1% to 3% and, depending on those values, a result can be obtained.

This type of test uses user data for correct decision making, since there are a large number of elements that are considered barriers to conversion. These are the points that will be discussed to delve into the information:

What is A/B testing?

Why is A/B testing so important?

A/B testing and conversion optimization

5 Advantages of performing an A/B test

What is A/B testing?

A/B testing is concerned with comparing two versions of the same website or app to check which is more efficient. These variations are called A and B and are shown randomly to users of the site. Therefore, some will see version A, and the other party will have access to version B.

With regard to web design, the purpose is to identify changes to optimize the result as much as possible. For example, the purchase process that takes place on a website is ideal for analyzing improvements in the abandonment rate.

When users have access to these versions is when statistical analysis is carried out to test the effectiveness of these variations. You will be able to check which version has more subscriptions, sales or clicks. This will be definitive to choose the version with the greatest guarantee of success.

Why is A/B testing so important?

To solve any problem, or optimize the existing elements so that the page shows ads or calls to action, you should explore those methods that offer us the best results.

Therefore, A/B testing serves as a problem-solving method. Thanks to the data obtained, the company will be able to develop a marketing strategy with more chances of success. These are the main areas in which we work:

Conversion rate

Thanks to this alternative, buyers can be loyal.

Bounce rate

Checks will be made with the navigation of the page to verify the permanence of visitors.

Click-through rate

You can also observe the trend of visitors when clicking.

What is evident is that there are a wide variety of industries that benefit from performing these tests. Whether it is a travel agency, a marketplace or a retail business , with A/B testing you can solve problems and provide better opportunities to websites.

A/B testing and conversion optimization

The A/B test is characterized by being a widely used method in the CRO. This tool sometimes needs to resort to other effective techniques that also offer data that can be analyzed.

However, this analysis must be complemented by other actions that serve to extract the appropriate information and generate an optimization hypothesis. There are several types of tools:

Web Analytics

Web traffic and performance can be analyzed in order to identify problems arising from purchase abandonment.

Audits

Audits can be done to consider elements that do not offer a good user experience.

User testing

You can consult a group of people about a website or app and get their opinion on online shopping and the ease of use of the web. Many companies collect information from their customers through chats or surveys to improve usability.

5 advantages of performing an A/B test

However, any type of business that wants to be competitive in the online market should perform this test because of the large number of advantages it offers and which are identified below.

Getting to know customers better

One of the great benefits is to know much better the type of client and approach their tastes. Thanks to this comparison you can add to the list of subscribers. By collecting this information, decisions will be made to implement more effective marketing campaigns.

Increase profitability

This type of test will help increase profitability and choose the format that best suits each client. If the user feels more identified with a design, possibly, its objective is fulfilled more easily.

The fact of trying two versions will reveal the most successful. This will be observed because users will be more attracted and interact more with the brand.

Brand reputation is improved

A/B testing also serves to improve the image of the brand and its online reputation. By introducing elements that enjoy the acceptance of customers and thinking about their tastes, obviously, it will be easier for them to show a greater degree of confidence.

The perception of your brand image will improve substantially. Nowadays, users highly value the positioning of a website on the internet and what other customers comment on in reviews.

The brand will be more competitive

Another advantage of tests is that they allow companies to be more competitive, since it allows them to innovate. This option of trying new ideas and breaking with more conventional concepts or ideas is always a success.

When two versions are tested, this data can be extracted in order to implement more innovative elements.

Analyze the price of products

Actually, performing a test on a price of a product is somewhat more complex. It is obvious that you cannot sell the same item at two different prices. But, when it comes to creativity, you can offer a service to a cheaper offer and fewer options available.

If you want to try the price, you would have to sell a product with different characteristics. For example, you would change the color, shape, or material.

In short, the A/B test is of vital importance for any company because it serves to know its strengths and weaknesses. Do not hesitate to
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