Recognize your employees so that they are ambassadors of your brand

Workers are one of the main assets for any company. The recognition of their work is essential for them to feel happy, fulfilled and motivated. If a worker is loyal, the results will be very positive, therefore, when undertaking a marketing strategy, this action also has to be contemplated. An employee can be the best representative of our brand and take the company name to any corner of the world.

To refer to this essential function, the concept of business ambassador has been developed. This is the person who participates with the company to represent it positively, with the aim of generating greater recognition, popularity and boosting the number of sales.

An employee, the best ambassador of our brand

Any customer who trusts a company will recommend it to their friends and family; The same goes for motivated employees in their workplace. These people will be doubly functional and valuable in any organization, because they become its main ambassadors.

Statistics show that a brand message is more than 560% effective when shared with employees. In this aspect, sharing it on social networks is one of the most effective actions. It has even been shown that they have a greater response than in corporate channels, according to studies. In fact, it is estimated that this message could be shared more than 20 times if done in this way.

Moreover, work with employees to generate more Engagement In social networks it is much more profitable than if you hire a influencer. A worker is not only more accessible, but he is a Reliable and trusted source. Could we say that the employee is a tool of marketing very effective? The answer is yes, for this reason, more and more companies are looking for ways for them to become collaborators. This figure is a key link, so the employee has to integrate, in one way or another, in the set of decisions.

The benefits of an employee as a brand ambassador

To begin with, the fact that an employee feels proud of the company in which he works and also represents it, will position the brand and improve its reputation. Also, you will have more reach, reach more customers and increase profits.

• Social presence. Brand ambassadors are key to spreading the word and recommending your services and products.
• New audiences. His work is invaluable when it comes to connecting the company with new audiences. This is achieved thanks to trust and credibility.
• Defend the same positioning. An employee who feels motivated is able to defend the philosophy and opinions of the brand without questioning them.
• Motivated employees. On the other hand, there is nothing better than working with a motivated work team and with a feeling of belonging and integration within the company.
• Greater visibility. Undoubtedly, what any company is looking for is to have greater recognition and visibility.
• Work commitment. Finally, we must not leave behind the importance of worker commitment, since this favors teamwork and the resolution of possible conflicts.

How to get an employee to be the best ambassador of our brand?

Brand ambassadors value their company positively, however, behind it there is an important work of the communication and marketing department. One of its main tasks is to promote relationships between the same employees, a concept called employee brand engagement. The efforts employed in this strategy usually guarantee a positive result.

Workplace Management

Just as a company is concerned with ensuring the worker’s experience, it is also necessary to have the right spaces to achieve it. In this sense, the facilities have to generate a satisfactory working climate and meet the conditions that favor good performance. For this reason, there is today a greater concern and interest in creating gyms, rest areas, reducing noise, having ergonomic furniture, etc.

Validate employees

When a worker feels valued in his job, his motivation increases, since he perceives that he is an important piece in the whole organization. Active listening and detecting problems in time are key to improving relationships as well. If this does not happen, the most normal thing is that the search for
EMPLOYMENT (benefits + CV) begins.

Involve the worker in the business result

A good idea is to do surveys or an evaluation in which the opinion of the employee is taken into account. In this way, you can have direct feedback and a real appreciation of what matters to you, the aspects that concern you and how you feel. All this data serves to improve what does not work and get the company to another level. But, most importantly, the worker will feel that his opinion is valuable.

Prizes and rewards

Finally, it’s a good idea to set up a reward plan for results or productivity. For example, give a trip, a training course, organize an activity to promote good relationships and companionship or hire the services of a coach to offer a motivational talk.

One of the best ways to implement the measures we are analyzing is to contact
Pasiona
, since we are a reference. In fact, we have the HappyIndexAtWork seal, a distinction granted by the ChooseMyCompany platform to all companies, which are characterized by having a positive work environment and a culture of happiness at work. This recognition takes into account employee satisfaction through questionnaires or forms.

In conclusion, if a company wants its own employees to become brand ambassadors, it must pay attention to the recognition of their work. We have listed some ways to reward the loyalty and performance of a worker. A good part of our business reputation depends on the satisfaction of these, which, without a doubt, has an impact on the benefits. At Pasiona, we design tailor-made solutions to improve this essential aspect for the success of any company. If these topics interest you, do not hesitate to access our
BLOG.