José Luis Martínez
Director Comercial
“The future will be flexible: tech talent is no longer measured by where it is, but by what it brings to the table”.
In this interview, José Luis, CCO of Pasiona, shares his vision on how flexible collaboration models are redefining the relationship between large companies and tech talent.
AI and Sales: where is the boundary between efficiency and authenticity?
AI is revolutionising sales with efficiency and personalisation, but the challenge is not to lose the authenticity and value of human contact.
Inclusion that is lived, not declared: the case of Pasiona in 2025
At Pasiona, inclusion is not a speech, it is a daily reality. Find out how diversity is experienced in a real technology consultancy.
Interview with our Sales Director: “Diversity in a sales team is a competitive advantage”.
We interviewed José Luis, Sales Director at Pasiona, to talk about diversity in sales teams. A conversation about barriers, real advantages and actions that every technology company should consider.
How to maintain human connection in AI-led work environments
Collaborative technology models with AI are transforming businesses, but how do you maintain human contact? Discover strategies for automated teams without losing control or results.
How Artificial Intelligence is revolutionising customer acquisition
AI is transforming customer engagement through personalisation, automation and predictive analytics. Learn how to harness these benefits for your business.