How does SEO positioning help companies?

In today’s world, the motto is: “Who is not on the internet, does not exist”. However, the reality usually goes much further. Therefore, SEO for companies has become one of the most important aspects of the marketing department of the most

profitable businesses around the world.

In this article we are going to analyze everything a company needs to know about SEO, online presence in search engines and positioning optimization.

Is it necessary to do SEO for companies?

It is common for many entrepreneurs to wonder if they should really focus part of their marketing budget on SEO positioning. There are those who believe that, since they do not sell products online, it is not smart to allocate resources to SEO.

However, the reality is very different. As we mentioned at the beginning of this article, companies that are not well positioned on the internet simply do not exist for potential customers.

Nowadays, everyone searches the internet before making a purchase, either to learn about the product, to compare between different options or simply to find where to make the purchase.

Therefore, even if it is a physical business that does not provide online services, it is necessary to work on SEO. Otherwise, all those users who search the internet about your products or services simply won’t know they exist.

What is SEO?

At this point, some may wonder what exactly SEO positioning is and why you should pay more attention to improve the results of your company.

SEO, or Search Engine Optimization, is a set of techniques that are applied to the website to improve the position and visibility in search engines, such as Google.

At the moment in which a user performs any search on the network, the pages that have been indexed by those keywords will be those that appear as organic results.

Therefore, we can conclude that SEO positioning is the set of all the actions that help a web page to be better positioned for the searches of potential customers or users.

In order to improve the positioning of a page, it is essential to carry out actions that improve performance and not forget the optimization of content. However, today, the best way to position a website organically is by uploading regular and quality content, such as, for example, articles that inform and help users.

Types of SEO

In the world of SEO positioning there are many aspects and ways to carry it out. And it is a process that can be complicated as much as we want.

However, now we will only talk about the two types of web positioning: on-page SEO and off-page SEO.

On-page SEO

On-page SEO is one that focuses on improving and optimizing everything that has to do directly with the website itself. The important aspects to optimize on-page SEO are many and varied. By way of summary, we can highlight the following:

• Improve page loading speed.
• Optimize images.
• Properly structure the contents with HTML tags (H1, H2, H3, H4…).
• Optimize CSS, Javascript and HTML files.
• Create quality content focused on adding value to the user.
• Establish a publication and optimization strategy based on a keyword study.
• Provide a good web experience to the user.
• Have a well-defined Sitemap.xml.

These are just some of the aspects that the algorithms of the different search engines take into account to establish which are the best contents and, therefore, the first results that they will show to their users.

Off-page SEO

Regarding the SEO actions that can be done outside the website itself, we find the following:

• Presence and actions in social networks.
• Link building strategies.
• Be present in directories, such as Google My Business.
• Publication on other websites as guest blogging.

In addition, it is important to have tools that help analyze the data and find points where it is possible to improve, such as Google Analytics.

How to improve the online presence in search engines?

Now that we have analyzed the importance of SEO positioning in the commercial world and what are the different aspects, we can focus on how to improve the presence of a company on the internet.

Create quality content

The first, and most important, point is to create quality content on a regular basis. Without this, the SEO positioning of a web page is practically impossible, or at least, very complicated.

In the end, we can not be positioned in the search engines if we do not have content to position. It is the first step of the race because it is one of the first results.

It is important to note that the content must be of quality, original and must respond to the user’s search intention. Otherwise, it will not improve the positioning of our website and it is likely that it will not be indexed organically either.

Base content on a strategy

To get results as soon as possible, it is essential to have a content strategy based on the buyer persona, search intentions and keywords.

This will make each of the contents that are written are optimized and respond to a specific search intention in the search engine.

Optimize images

Another important point is that the images that appear on the web or in the articles are optimized. This means that they must weigh little, they must be able to be loaded in a deferred manner and they must not hinder the correct functioning of the web or the user experience.

In short, SEO positioning for companies is a sector on the rise due to its innumerable advantages for the business itself. Not only does it help more people know about the business, but it improves brand image, increases sales and has a high return on investment.