The latest UX trends

Both the branding and the design of a brand are elements that can mutate to adapt to the new needs of the company and the market.

The essence of a business is maintained over time, however, UX trends and marketing trends change. Thus, each business must find a way to adapt and evolve with these changes, so that it can always be at the forefront. In this article, we will delve into the latest trends in the technology market.

Artificial intelligence

AI is a cutting-edge technology that is already found in all sectors of the economy. Its uses are so varied that today it continues to set trends and develop new methods of application.

Any business can take advantage of this technology through apps such as chatbots, which allow users to be served and offer them information automatically 24 hours a day.

In addition, the use of automated home appliances and smartphones that already incorporate tools with AI, can be taken full advantage by companies.

The biggest impact of this type of technology is the automation of basic and repetitive tasks, saving companies time that they can take advantage of for other tasks. App testing without human intervention can also be used to measure errors and predict behaviors through data analysis that improves the performance of algorithms and machine learning.

Dark Mode

The dark mode has become a benchmark as far as UX is concerned. Applications, blogs, websites or ecommerce offer users the application of dark mode, which can increase their sense of comfort when using any of these platforms. This incentivizes users to spend more time on them. It has been a trend since 2022, so it is estimated that it will continue throughout 2023.

Although nothing new, this mode brings a more elegant air, better visibility and greater readability. It also makes the rest of the elements stand out, such as the images of the products of a virtual store. For the user, it reduces the energy consumption of their devices, in addition to allowing them to view photos and videos in more detail. Another of its benefits is that it reduces eye strain

Responsive logos

The logo of a brand must have the ability to adapt to any of the platforms where the user visualizes it. Each of the platforms uses a different format, so a logo must have the ability to adapt to all these formats.

Some of the most common places where users go to visualize the logo of a brand are: the header of your website, the profile picture of social networks, advertising banners, images of different sizes and shapes, videos, among many others. If the company has a physical presence, these formats increase, so you should also pay close attention to the resolution of the image.

Therefore, having adaptable logos has become a requirement of today’s digital marketing and, when designing strategies of branding, you must have logos of different sizes and formats, as well as smaller simplified versions or with the least number of elements possible, always bearing in mind that they must all have the same aesthetics, colors, shapes and typographies.

UX writing and microcopy

This is one of the most valued trends and, at the moment, it is estimated that it will remain so for a long time. This helps to create more pleasant and comfortable user experiences, since customers appreciate that the texts are short, concise and close.

UX writing is very useful, since it provides content that is easy to understand and read, which is done because they take into account the needs and expectations of users when reading content. Thus, pleasant sensations are associated with the products or services offered by the brand.

A short text focused on the needs of users helps reduce levels of frustration or confusion in users, in addition to improving the usability of a platform or product. It is about building everyday dialogues with which users can feel identified.

Metaverse and virtual reality

Augmented virtual reality is a futuristic trend based on creating bridges between physical reality and virtual reality. The main challenge of these trends is that these bridges can be made in real time.

This technology is being leveraged by multiple sectors for various purposes. An example of this is that e-commerce uses this so that its customers can interact with the products in a virtual way that brings them as close as possible to the reality they will experience when they get the physical product. Thus, it is widely used in the media, hospitality, tourism, financial institutions, real estate and educational entities.

The metaverse is a virtual world in which users can perform activities of daily living while keeping in touch with other users performing the same tasks. It is used to work, to study, to play video games or even to hold meetings.

Many companies have opted to offer their users experiences in the metaverse, such as Coca Cola or Nike. It serves to develop strategies for promoting the company’s products, as well as to test new products even before their launch.

Visual search

This is a trend that is here to stay. It uses the camera of the devices as an element to perform searches. Search engines such as Google or Amazon already allow the search by uploading a photograph in which what the user wants to find is shown.

Some brands such as Zara, Shein or H & M offer this modality to help their customers find the items they are looking for within the wide catalog of their stores.

In short, new UX trends are being used by millions of users around the world to multitask. As companies we use new technologies to connect with users and offer them more comfortable and satisfying experiences, which help us connect with them and generate links with our brands.