7 benefits of mobile applications for companies

Mobile applications for companies have become a new way to approach the end customer. We discuss its keys and benefits.

The importance of mobile applications for companies

The development of mobile applications for companies is synonymous with adapting to the demands of our customers. A good example of this are mobile applications for companies, essential to facilitate the transport of goods and movement of each employee.

In addition, an application increases the company’s Internet visibility. Its programming is synonymous with putting in the palm of the client’s hand the entire commercial offer. The increase in traffic to the web goes hand in hand with the possibility of an increase in the level of conversion.

Furthermore, implementation should not be seen as a complement, but as the cornerstone of business strategy. It is about turning it into the gateway for new customers. Suffice it to say that 85% of internet traffic comes from smartphones. Taking advantage of this potential is synonymous with betting on the future.

Why develop a mobile app for your business

Sometimes, we hesitate about the possibility of evolving. If we have done well to date, why should we change? We review seven benefits of mobile applications for companies so that you can clear all your doubts.

Data analysis

Each person who accesses the application leaves a series of data. This is enormously valuable information. Its review entails knowing:

• The profession.
• The times the application is opened .
• Whether you have registered or not.
• How long it is used.
• If something has been purchased or if the customer has subscribed to the proposed services.
• If it has been uninstalled.
• What exactly the app is used for .
• How many orders are received through the app.

This allows to know the real state of the company and take the appropriate measures to improve them.

Improving branding

We sell products or services, but also a brand. Your name should be synonymous with the available offer. The use of an application makes it easier for the client to know the real characteristics of the company. The greater the ease of use, the more options the conversion will have. The application becomes a unique opportunity to get to know better the brand we want to promote.

Personalization

Each project is tailored to the company that requests it. The main goal is conversion, but other factors cannot be forgotten. One of them is the improvement of the user experience. Machine learning and artificial intelligence contribute to this. That is, the app adapts to those who use it automatically and offers them what they are looking for.

The data obtained allows us to refine to the maximum and turn each proposal into a more effective one. Increased competitiveness and efficiency are demonstrable. Any company with an app seems to convince its potential clientele more.

Engagement through direct contact

No application is created for one-time use. The goal is for it to become a recurring resource. To do this, it is possible to send two types of notifications:

• 
  In-app
  . The customer will see them on the screen of his mobile. They enhance interaction. A variant is to send messages with links to discounts, promotions, content of interest or services.
• 
  Push
  . They appear on the unlock screen, but can be configured. They reactivate the user and invite them to reopen the app. It is possible to personalize each message to the maximum, which is an added value to our proposal.

Loyalty

Once the end customer becomes familiar with the operation of the application is when the work begins. The mistake of not modifying what works is often made, but in this case it would be counterproductive. An app must grow with the client.

The goal is to break one-sidedness and make each user an essential part of development. It can be achieved thanks to:

• The ratings you leave about the application. It is appropriate to ask directly what should be changed and what the strengths are. Putting the recommendations into practice is essential to evolve.
• Promotions. The app should be the basis for exclusive offers and, if possible, for a limited time. The idea is to encourage its installation and use.
• Regular updating. It improves usability and allows you to know who prefers not to update it. The data allows us to know the users that must be reactivated. The use of other avenues to underline the importance of updating is ideal. Offering discounts or special content at no cost encourages the process.

Availability

It is about publicizing our catalog during the 24 hours. When the customer does not have access to the Internet, he will also be able to access and review the available offer. Taking advantage of public transport to read the details of a product or service is the first step towards conversion.

Competitiveness

We must analyze if other companies in our niche market have an application. If so, ours must be better at everything to distinguish us. It is appropriate to turn the final product into a kind of menu of options. The more functional the design, and the easier it is to use, the more likely it is to succeed. Breaking molds and investing in this type of technology helps turn the app into a source of income.

Positioning

Studies confirm that an average user installs around 30 apps on their phone. This is the first step. The second is to ensure that access from ours to the web is immediate. We remember that each application has a specific utility and that we must make a difference to make our strategy more effective.

We hope we have clarified the importance of mobile apps for businesses. Everything is to promote adaptability to customer demands and the most current technological trends. Each idea can become the key to a commercial stage marked by success.