A commitment to circularity: the POTS success story

Equipo Comunicacion 21/07/2022

POTS is a startup that began its journey in Barcelona and is very clear: “recycling is important, but reusing packaging is the solution”.

And, as its website shows, the data is inescapable: 39.7% of plastic is used once and, subsequently, discarded; 80% of packaging ends up in landfills, incinerated or thrown into the environment; and 95% of the value of plastic packaging material is lost to the economy after its first very short use.

“In Catalonia, 4 million tons of municipal waste were generated, of which only 45% was collected selectively. Each inhabitant generated 1.44 kg of municipal waste per day.”

What does POTS propose?

Develop a household packaging management system that allows companies in the FMCG sector to implement the reuse of their product packaging; thus betting on circularity and solving the problem of the generation of waste derived from mass consumption.

How?

POTS delivers a PotsCase to each user through sustainable transport – on foot or by bike. When the PotsCase is complete, it is sent to a cleaning and validation center to be forwarded to the companies that manufacture the products, so that they can reuse the containers.

What does the customer gain?

beyond encouraging circularity and reuse?

The refund of a part of the amount of the container.

Pots&Pasiona

For the passion team it is a satisfaction to work on a project committed to sustainability as it approaches our vision of the future that is committed to a sustainable digital transformation.

The Mobile Development, Web&Cloud, UX/UI and Accessibility teams made two Mobile applications for iOS and Android accessible for POTS. A first focused on consumers – and integrated with their service providers – where to register the PotCases, have a history of reuses and see the products adhered to reuse. And a second management for operators that facilitates cleaning and validation processes.